Branding movie
Brand message
Brand statement
At INPEX, our energy is helping shape a brighter future.
We are embracing today’s opportunities for ever cleaner
and secure energy, supporting a sustainable tomorrow.
Proudly contributing to positive economic and social outcomes,
we are powering human progress and improving lives.
Corporate logo
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The 23-degree tilt of the INPEX logo represents the angle of the Earth's axis.
It embodies our aspiration to head towards the future as Team INPEX, leveraging the power of the Earth.
Brand statement design
Concept
INPEX has established a corporate branding strategy with the aim of enhancing its corporate brand value and building a more solid organization rooted in the spirit of perpetual challenge.
Our brand message expresses our resolve to leverage the power of the Earth expand Our business globally and address energy issues with an eye to the future.
Our brand statement embodies our common mission of providing a stable energy supply and demonstrates our stance of combining the experience and ideas we have cultivated and tackling global issues.
The theme of our brand statement is based on the design of an arrow. The angle of the arrow mirrors the angle of INPEX's corporate logo, which symbolizes the 23-degree tilt of the Earth's axis. The arrow pointing to the right represents our resolve to take on challenges and head toward the future as one team.
Our branding movie features the beauty and power of the Earth, and the lives of people who are supported by the Earth’s energy.
Each of our employees take these messages to heart and continue to set high standards and work with ambition, never stopping to take on new challenges.